Delhi high court restrains ITC from its new controversial advertisements

7 April, 2018

 

PepsiCo India Holdings Pvt Ltd had filed a complaint in the high court after ITC, the manufacturer of B Natural, also a juice product, came out with full page advertisements in national dailies today and in electronic and social media for last two days, allegedly belittling its product ‘Tropicana’ and Dabur’s ‘Real’.
The Delhi High Court now has restrained ITCfrom publishing and broadcasting its new controversial advertisements which allegedly disparage rivals PepsiCo and Dabur’s juices.PepsiCo had objected to the advertisement in which ITC state “Dear Tropicana and Real, come join us in making Indian juices concentrate-free. At 7 pm on 9th April. Venue: Bandstand, Bandra West, Mumbai. Yours truly, B Natural.

Justice Rajiv Sahai Endlaw took an undertaking from ITC to keep under “suspension” its advertisement campaign — #SayNoToConcentrate — and to produce its revised advertisement before the court on April 9. He said the plea for restraining ITC from holding an event scheduled in Mumbai on Monday (April 9) evening will be considered on that day.

Thecourt said in the interim orderthat the impugned advertisements be not published in the print or the electronic or social media till April 9 and the plea for restraining ITC from holding an event scheduled in Mumbai on Monday (April 9) evening will be considered on that day

“The impugned advertisements be not published in the print or the electronic or social media till April 9,” the court said in the interim order.

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