AAK Kamani enters the premium bakery sector with the launch of ’Jade’

21 Feb, 2018

 

AAK Kamani Pvt. Ltd, India’s leading specialty oil manufacturer announced its entry into the Premium Bakery Laminating Pastry Fat range with the launch of its latest offering ‘Jade.’ The product is used in Laminating Pastry applications like Kharis, Puffs, Cream Rolls, Vol-au-vent, etc. The product was launched in Mumbai by Mr.Mikael Ekdahl, Chairman of Board AAK in the presence of Board Members of AAK KAMANI Mr. Fredrik Nilsson, CFO and acting CEO AAK, Mr.Torben Friis Lange, President Asia AAK, Mrs. Maria Strand, Vice President Finance Asia AAK, Mr.Nandlal Chawla, AAK KAMANI and Mr. Prakash Chawla, CEO, AAK KAMANI.

Commenting on the launch of this product, Prakash Chawla, CEO AAK KAMANI commented, “Innovation and technology are the foundation of all our product offerings at AAK Kamani. With the launch of Jade, we are looking at targeting the premium segment of the market who can improve the quality and texture of their products and offer a premium finished product to the end consumers. We have crafted this product keeping the changing preferences of cutomers in mind and this is the first of its kind fat which will enhance the taste of bakery products”

The other USPs includes distinctly light layers that provide excellent rise and great volume, Soft melt treatment resulting in no waxy note or palate cling, provided better taste and texture. This is the first of a series of launches planned by AAK Kamani, as part of their strategy to strengthen their product portfolio in India.

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