Amazon faces DIPP Hurdle in India

25 April, 2018

Amazon assured to invest $500 million, or about Rs 3,320 crore, to undertake retail trading of food products (produced or manufactured in India) to customers at any location through any channel, offline or online, including e-commerce, across India.

 

Amazon istrying to find clarification from the Department of Industrial Policy and Promotion (DIPP) whether it can share some of the warehouse staff, entry and exit doors at warehouses, barcode machines, trollies and other paraphernalia for its food-only venture with its flagship Amazon.in.

India’s e-commerce industry is expected to touch $200 Bn by 2026, as per a report by Morgan Stanley. The market reached$33 Bn registering a 19.1% growth in 2016-2017, as per Indian government’s Economic Survey 2018.

 

As Amazon India looks to have fallen out of Flipkart-Walmart deal, they would’ve wanted that their food retail venture comes off the ground at the earliest as the Walmart-Flipkart tie-up is bound to give a major challenge to the company.

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