Gujarat Co-operative Milk Marketing Federation (GCMMF), also popularly known as Amul is targeting 20 per cent growth this financial year, to touch a group turnover of close to Rs 50,000 crore, on the base of increasing consumer portfolio, premiumization and rising demand. The Amul brand includes the 18 member dairies of the Gujarat Co-operative Milk Marketing Federation (GCMMF).
RS Sodhi, the managing director of GCMMF, which markets milk and milk products stated that Amul which had a turnover of over Rs 40,000 crore last financial year is all set to grow at 20 per cent this year. GCMMF, however, registered only 8 per cent increase in turnover to Rs 29,220 crore in financial year 2017-2018, owing to a decline in commodity prices.
Sodhi added that they are launching several consumer products, and are also premiumising offers and this demand will help a good growth this year. But the consumer product portfolio has been growing at nearly 15 per cent on a volume basis which has helped the performance of the Amul’s branded products, despite lower commodity price.
Branded consumer products of Amul have registered a growth of 14 per cent in the last financial year, with products such as cheese, butter, milk beverages, paneer, cream, buttermilk and dahi having grown at 20-40 per cent.
GCMMF a conglomerate of 18 member unions has farmer strength of more than 36 lakh across 18,700 villages of Gujarat, and is procuring on an average 211 lakhs litres of milk per day which is 20 per cent higher than the previous year. The co-operative has also recently tied up with the government and lenders, under the Pradhan Mantri Mudra Yojana, to procure easy loans for its farmer partners.