Amul with premium ice creams enters southern India to give tough time to competitors

Image Source: MBA Rendezvous

Aug 8, 2018 

In a press statement, GCMMF’s Managing Director R. S. Sodhi announced that Amul will enter southern market with its premium ice-cream to set up a state-of-the-art ice cream technology (Extruded Technology).

 

Just after Hindustan Unilever (HUL) took over Adityaa Milk ice cream businesses, competitor Amul brand of ice creams, said it would drive more of its premium products in the south.

Sodhi said the plan is to introduce more innovations in terms of flavours under its premium range of ice creams in the south to compete with strong local brands such as Arun Ice creams in Tamil Nadu and Heritage in Andhra Pradesh and Telangana.

This state-of-the-art ice cream technology by Amul, will allow its products to be softer and creamier. GCMMF has dairy plants in different places in the south, including Bengaluru, Pondicherry, and Karnataka.

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