Feb 5, 2019
Nestle’s bags Ruby chocolate as a premium brand following successful launch of Kit Kat and Baci Perugina Limited Edition in yester year.
To the surprise of the consumers, Nestlé is introducing a new limited edition of Ruby variant of its premium chocolate range, Les Recettes de l’Atelier, to celebrate Valentine’s Day.
Nestlé’s latest innovation Les Recettes de l’Atelier bar is pink in colour and is made with chocolate derived from Ruby cocoa beans and raspberries. This variant provides an intense freshness of berry-fruitiness without the addition of any flavorings or colors.
Made with carefully selected, best quality ingredients sourced from around the world, Les Recettes de l’Atelier more or less translates as “recipes of the artisan’s shop”.
Cat Mews, brand manager, from Nestlé UK said: “We are very excited about this special Ruby variant of Les Recettes de L’Atelier. We know how popular innovative and exciting confectionery is and, following the incredible success of Ruby chocolate, we are delighted to be able to offer this delicious chocolate in a premium bar. Les Recettes de l’Atelier is perfect for that.”
The new Les Recettes de l’Atelier will be available exclusively in selected Sainsbury’s stores where they will be on sale for £3 ($3.92).
Launched in Switzerland and France in 2014 and selling in more than 15 countries, Les Recettes De l’Atelier was and has grown to become Nestlé’s fastest growing confectionery brand in Europe.
Swiss chocolatier Barry Callebaut created Ruby chocolate after more than a decade of developing the innovative flavor.