Bühler and Haas offer innovative solutions and sweet things for brunch

July 5, 2018

iba 2018: Media brunch for journalists, bloggers, and influencers

Bühler and Haas are “Creating Tomorrow Together”. Their appearance at the iba 2018 trade fair also includes a media event with Germar Wacker, CEO of Haas, and Johannes Wick, CEO Grains & Food of Bühler. In addition to the presentation of innovations and digital services, journalists, bloggers, and influencers are invited to take part in the live production of innovative bakery produce – with live coverage for Social Media. The media brunch will take place on Tuesday, September 18, at 10:00 – 11:30. So be sure to reserve this date! You will receive an invitation shortly.

Haas and Bühler have been a unit for almost a year now. Inspired by the motto “Creating Tomorrow Together,” the companies present themselves as a unique center of competence at this year’s International Bakery Exhibition in Munich (September 15 – 20, 2018). Germar Wacker, CEO of Haas, together with Johannes Wick, CEO Grains & Food at Bühler, will present innovations and digital services. During the media event of Haas and Bühler, bakers will engage in the live production of innovative bakery produce. The media conference with brunch will take place on:

Tuesday, September 18, 2018

10:00 – 11:30

At the iba booth of Bühler and Haas in Hall A6,  Booth 361/371.


The experts of Haas and Bühler will be available to you after the media brunch for touring the booth and offering you detailed information. You will receive an invitation shortly.

For the first time, Bühler is presenting ContiMix at the iba, a continuous twin-screw extruder. This novel Bühler development combines two crucial processes in the industrial production of bakery goods: mixing of the ingredients and kneading of the dough. Haas is presenting SWAKT-ECO, a wafer baking oven with a revolutionary, eco-friendly heating concept. It reduces gas consumption by up to 25 percent and gives off up to 90 percent less emission. Bühler and Haas offer solutions meeting all demands and requirements of their customers, be it dough production, shaping, baking, or finishing. Customers can turn their product ideas into a reality with a trusted contact – on the basis of production solutions from Bühler and Haas.

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