Cargill India launched ‘NatureFresh Acti Heart’ cooking oil

Oct 17, 2018

Cargill India has expanded its edible oil range and recently launched healthy cooking oil blended equally with Canola and rice bran oils. Cargill India is targeting a market share of 10 per cent in this premium segment within two years.

 

Cargill India, part of the US food major Cargill, leads the market in edible oil selling cooking oils under Gemini, Leonardo olive oil, NatureFresh, Rath and Sweekar brands.

“We are expanding our offering in health and wellness segment in edible oil category. This cooking oil will help cope with a sedentary lifestyle which makes one prone to obesity and heart diseases,” said Milind Pingle, Director (sales and marketing), Cargill’s food business in India.

 

According to him the health oil segment comprises of olive oil, canola oil, rice bran oil and blended oils and has a market size of about 3 lakh tonne annually.

“We are targeting to acquire 10 per cent of this segment in next 24 months,” he said.

Pingle said the company’s new cooking oil has higher Omega 3 than the products currently available in the market.

On the overall view of other food business, he said the company has tied up with Mother Dairy to sell NatureFresh wheat flour (atta).

“We are also testing our new wheat products like ‘sooji’, ‘maida’ and ‘daliya’ in the market,” Pingle said.

Apart from consumer brands, Cargill’s food business in India offers wide range of food ingredients solutions for bakery and food manufacturers through B2B business.

Leave a Reply

Your email address will not be published. Required fields are marked *