19 Feb, 2018
For those who love OREO and want it included in every other dessert dish have now got a reason to rejoice. For such Oreo-obsessed customers, FMCG major Hindustan Unilever Limited (HUL) and popular chocolate manufacturer Mondelez India collaborated to introduce Cornetto Oreo in frozen dessert cone category in India.
Cornetto is one the world’s leading ice cream brands owned by Unilever that was launched in 1960 in Italy. Cornetto is an ice cream brand owned by HUL step down firm Kwality Walls, while Oreo is a premium cookie brand owned by Mondelez India, the maker of popular chocolates like Dairy Milk, 5 Star and Gems. Cornetto Oreo range is available across all stores at the price of Rs 60. Oreo was introduced by Mondelez India six years back and in such a short span, India has emerged among its top-five markets by volume.
Mondelez India Head, Biscuits Category, Sudhanshu Nagpal said, “Cornetto too, with its smooth creamy texture, crispy wafer cone all the way to the chocolatey tip has garnered tremendous consumer love over the years. We believe in bringing delicious moments of joy to our consumers and the Cornetto-Oreo partnership will be an exciting one.”
Himanshu Kanwar, GM at Kwality Walls at HUL said “as a brand it is our continued effort to innovate and create products that consumers love. Through this launch, we wish to give romance and love a new expression.”
Mondelez India Foods (formerly Cadbury India) is a part of global confectionery major Mondelez International. Besides chocolates, its portfolio consists of beverage brand as Tang and Bournvita. It also has Halls and Choclairs Gold under its candy portfolio.