Dairy Day- south India’s leading ice cream brand forays into Maharashtra

April 15, 2019

Dairy Day, South India’s leading ice cream brand, with an extensive presence in Karnataka and Tamil Nadu has two state-of-the-art manufacturing units in Karnataka, spread over 2 lakh square feet. It has now come to Maharashtra and is already available across 2,000 outlets in Maharashtra including Pune, Kolhapur, Beed, Satara and several other cities and towns across the state. The company has partnered with over 1,000 outlets in Pune alone.

Dairy Day, which offers a variety of cups, cones, sticks, tubs, and other novelties, manufactures and supplies approximately 150 products in over 30 flavours . The company manufacturers market favourites such as Vanilla, Strawberry, Chocolate, Pista, Butterscotch, Mango among others along with its own unique flavours such as Paan Twist, Rajbhog, Gulab Jamun, Gajar Halwa, Ice-cream Cake, and Ice-cream Sandwich.

M. N. Jaganath, Co-Founder, Dairy Day trusts that Dairy Day offered unique, innovative, value for money products to its consumers. Since its inception in Karnataka over a decade ago, the brand has grown to be one of the most recognized brands in South India.

This expansion into Maharashtra marks a new beginning for the company. India currently is the fastest growing ice-cream market in the world, growing at over 13-14 percent CAGR and Maharashtra is one of the largest ice cream markets in India. The expansion into Maharashtra is a significant step towards establishing a pan India presence for the e-brand .”

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