Dairy product Verka is a popular brand in Punjab state in last six decades because of its purity and freshness. Verka is the flagship brand of the Punjab State Cooperative Federation of Milk Producers Unions Ltd. (MILKFED). It is one of the most loved dairy brands in north India. After providing the best quality products to consumers at competitive price in Punjab and neighboring states, they are all set to enter New Delhi market.
Chairman at MILKFED, D.P. Reddy said, “Verka has been a market leader in Punjab for last 6 decades. We have identified New Delhi as an opportune market for our fresh milk and milk product offerings. We would be offering our best quality fresh products to consumers in North Delhi to start with. In New Delhi, Verka will compete with other market players and targets selling 1 lakh litres of milk by the year-end.”
Verka has a wide range of products including different variants of pasteurized packed milk, ghee, table butter, skimmed milk powder, whole milk powder, cheese, tetra pack products, sweetened flavored milk, ice cream, fresh products like lassi, paneer, dahi, kheer, and indigenous sweets. The products are available in Punjab, Haryana, Himachal Pradesh, Jammu and Kashmir. The products will be available at Punjabi Bagh, Rohini, Adarsh Nagar, Narela, Karol Bagh, Rajendra Nagar and Patel Nagar markets of New Delhi.