DuPont Nutrition and Health’s first ice cream carnival, I Scream with Joy, will commence at Ahmedabad One Mall at 2pm on September 8, 2018. It will provide ice cream lovers a variety of treats, manufactured by leading players in Gujarat, including Amul, Vadilal, Vimal, Sheetal, Khushboo, Momai, Kamboliwala, Mor N Mor and Bharat Dairy Manmohak, in a host of flavours. It will be free to attend.
“Ice cream consumption is rapidly growing in India and consumers are increasingly looking for new formats and flavours,” Anurag Jain, business director, South Asia, DuPont Nutrition and Health, said.
He added, “As a food ingredient industry leader, DuPont’s team of ice cream experts consistently works to ensure that the industry is future-ready with innovative sweet concoctions. The ice cream carnival is a testimony of our continuous commitment to drive ice cream innovations in the country.”
“Over a dozen ice cream manufacturers from all over Gujarat will participate in the event, offering over 50 premium and innovative ice cream flavours to the public. Consumers will also have an opportunity to purchase their favorite ice creams at subsidised costs and enjoy participating in carnival activities,” Jain said.
“DuPont has always focused on improving the taste and texture of ice creams, making them creamier, smoother and melt-stable,” said Sujith Sathyadas, marketing manager, South Asia, DuPont Nutrition and Health.
“We also explore improving the nutritional aspects by adding functional ingredients such as fibres, probiotics and reducing sugar and fats. This event will provide us with direct feedback from end consumers, helping us understand consumer preferences and their evolving taste palettes so we can develop new flavors and formats for the next season,” he added.