Online sellers on Flipkart are jittery because Walmart can wipe them off. Walmart, a $500 billion American behemoth, has a reputation of killing small businesses with ultra-low prices. They fear that Walmart might bring in its own private labels via Flipkart to the Indian consumers, adding to competitive pressures.
These products would be brought in at hyper-competitive prices, which will cannibalize the market and make it difficult for other sellers to operate. We are studying the situation and will take appropriate action, including the legal route, if necessary,” a spokesperson of the All India Online Vendors’ Association (AIOVA), which has 3,500 sellers on large platforms like Flipkart and Amazon.
Walmart’s potential $16-billion investment in online retailer Flipkart has left a group of people worried, and the All India Online Vendors Association (AIOVA) which represents more than 3,500 sellers selling on ecommerce marketplaces, has written to the Competition Commission of India regarding the application of Walmart to acquire 77% in Flipkart.