For better growth Tata Global Beverages readjusts international operations

Tata Global Beverages Ltd (TGBL) has ambitious growth that requires it to operate with greater efficiency, reduce cost base and fully tap the potential synergies across its businesses that operate on a global scale. Thus to achieve this it has restructured its international operations by merging its units in Canada, America and Australia (CAA) and the UK, Europe, Middle East and Africa (EMEA) regions into a single entity.

The Tata Group firm that sells Tetley tea has also exited non-core and sub-scale markets for better focus on its core regions. The company has restructured its operating model in Russia, divested its stake in plantations in Sri Lanka, and exited its joint venture business in China; the merged unit – International Business Division – will have country heads in key markets.

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