Gear up FMCG companies; Patanjali forays into dairy, frozen food and bottled water

Yoga guru Baba Ramdev’s Patanjali is entering the dairy products segment, with cow milk, curd, buttermilk and cheese and expects to generate around Rs. 1,000 crore by 2020. In fact it is targeting Rs. 500 crore by end of this financial year.

Patanjali has tied up with around 56,000 retailers and vendors to supply milk across Delhi-NCR, Mumbai, Pune and Rajasthan and expects to produce 10 lakh litres of cow milk every day in 2019-20. The giant Indian company has claimed to have produced 4 lakh litres on the very first day of operations and plans to sell dairy products in tetra packs, along with flavoured milk.

Patanjali will provide employment to around 5 lakh and procure the milk from around 1 lakh associate farmers and the milk will be sold for Rs. 40 per litre as opposed to the Rs. 42 market price.

Patanjali is entering into frozen food market too and would sell frozen greens such as peas, sweet corn, mixed vegetables and French fries that will compete directly with giants like McCain by pricing them at half that of its competition. Packaged drinking water will be available in pack size of 250 ml, 500 ml, 1litre, 2 litres, 5 litres and 20 litres.

Haridwar-based Patanjali has plans to open 100 retail stores for apparel by March 2019 and starts the rollout Diwali. The Ayurveda Company also launched a raft of other product like urea-free cattle feed, packaged drinking water Divya Jal and solar panel production.

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