Grofers forays into FMCG sector seeing Rs .2500 cr worth revenue by 2019

July 18, 2018

 

Grofers is a low-price online supermarket with an aim to disrupt the online retail market space has announced to enter the FMCG segment by launching seven new brands under two categories – Budget and Popular G-Brands. This will expand Grofers’ private label to 250 food and non-food products for its consumers.

The brand is bullish on growth with a revenue target of Rs. 2500 crores and rolls out of over 500 stock keeping units (SKUs) for FY 2019 and has the aim to drive the next wave of growth for e-commerce sector by bringing the next 100 million customers to its platform

Grofer’s G-Brands category offers premium quality products under brands including ‘G Mother’s Choice’, ‘G Happy Day’ and ‘G Happy Home’. Labelled under the Budget category, the brands include ‘HaveMore’ and ‘SaveMore’ to provide the best price deals to sensitive consumers by offering entry level quality products.

The G Happy Day and HaveMore brands include an array of food products like tea, fruit jam, muesli, tomato ketchup, and corn flakes, whereas the G Happy Home and SaveMore brands address household needs with products in the categories of detergents, household care, oral care, tissues and disposables, kitchen tools and accessories, furniture and storage and many more.

G Mother’s Choice is the flagship brand of the e-grocer that enlists a wide range of quality staples at the lowest price in the market. All the products under both G-Brands and Budget category are an assortment of great best quality offerings which will further enhance consumers’ savings in their everyday purchases.

Grofers’ range of private label is priced approximately 5 to 50 percent lower than the market price for popular brands in these categories.

Grofers successfully closed FY 2018 with Rs 950 crore of sales and is targeting for a stronger growth trajectory in 2019, with a 50 percent contribution from its private brands.

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