4 April, 2018
As Ahmadabad based ice cream brand Havmor strengthens its presence in North and South India Havmor Ice Cream has launched a variety of ice creams which have Indian flavours. These ice cream ranges includes flavours like Chai Biscuit, Rose Petal Punch, Paan, Gulkand, Anjir, Ras Malai and Shahi Kheer. Just last year, the brand announced its plans to expand its footprints in North and South India
The company that has annual revenue of Rs 550 crore was acquired by Lotte confectionery in 2017 for Rs 1,020 crore. The ice cream brand is now looking at doubling its revenue in the next seven-eight years by expanding out of its traditional market of West India.
Havmor is also trying to bring in a lot of India-specific products and that is a big part of their marketing strategy.Ice creams also include native ingredients and are developed according to the fondness of their customers.
Chaitanya Rele vice-president, head of marketing, Havmor Ice Cream said, “This summer season our main focus was to introduce flavours that reflect the Taste of India.”
Chai Biscuit flavour is a creamy ice cream whereas Rose Petal Punch is an ice candy made using rose petals. Havmor has Paan, Gulkand and Anjir in their kulfi range and their other ice-creams include Paan, Ras Malai and Shahi Kheer.
The price of the ice cream will range from Rs. 10 to Rs.280 based on the categories like kulfi, cups, tubs, etc.“We are trying to make products specifically for India and we have already launched a couple of products like the Chai Biscuit inspired ice cream, the Ras Malai flavour, the Shahi Kheer flavour among others” Rele said.