Ice cream brand Creambell launches plant in Asansol, West Bengal

One of the popular ice-cream brands in India, Creambell, headquartered in Delhi plans to venture in the East with a plant in Asansol. The company is known to make innovative flavours such as Mishti doi with Alfonso, Mishti doi in rabdi and caramel flavours and blueberry doi. CEO of Devyani Food Industries, owner of Creambell brand, Nitin Arora said “We have launched our Asansol plant last month which will be producing both dairy products and ice-cream and intend to make it our fulcrum. We have till now mainly been in the ice-cream business and this is our first milk plant in India.”

Being Rs 12,000-crore ice-cream market, with just 45 per cent in the organised sector, Creambell captures 4 per cent share of this market whereas Amul has a 13 per cent share. The ice cream industry is witnessing growth despite a slowdown in overall GDP growth in the country, due to demonetization and other factors.

Arora said the firm had invested Rs 150 crore in the first phase of Asansol plant and has plans to invest more to upgrade their position in eastern India from ‘number two or three to number 1’. “We will be using the plant to sell ice-cream and frozen food products in Bengal, Jharkhand, Orissa and the Northeast but the dairy plant which will produce milk and plain curd besides the more exotic flavours will feed the catchment area of around Asansol, Dhanbad and other 15 satellite towns. We feel there is huge scope for growth in eastern India. Asansol was the obvious choice as it not only capable of servicing Calcutta but a chain of cities in the steel and coal belt.”

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