The seventh edition of South Asia’s only ice cream event ‘Indian Ice Cream Congress & Expo’ (IICE) kicked off at premises of Bombay Exhibition Center- NESCO, Goregaon(E) Mumbai on 15th& 16th September 2017. The event was inaugurated by Subhash Desai, Cabinet Minister of Industries, Maharashtra along with national and international players of ice cream industry who were present at this mega event. Desai invited all ice cream manufacturers to Maharashtra for installing their factories. He said Maharashtra is already one of the leading manufacturing states in India for ice creams, ease of doing business in Maharashtra is best in the country and other states follow our policies.
This two-day event is co-organised by IICMA (Indian Ice Cream Manufactures Association)& AIM Events with Bluestar India as its title Sponsor in Mumbai. IICE also organized 1-day international seminar that covered topics of related to ice cream industry such as the cold chain, ice-cream ingredients, automation, food safety and packaging. The chief guest for the seminar was V.K Pancham, Deputy Director of FSSAI(Food and Safety standards Authority of India, Mumbai.
Rajesh Gandhi, President IICMA in his welcome note said that IICE is only B2B show in South Asia that always provides hundreds of ice cream manufacturers from several parts of the country and world to exchange their views on this platform. He urged that it’s just not the per capita consumption of ice cream which is increasing but also consumers’ demand for the delicacy. Gandhi said that manufacturers are now investing on their capacity expansion as well innovating new flavours and this event is a perfect platform to get innovative ideas.
Sudhir Shah, Secretary of IICMA, Managing Director of Scoops Ice Cream informed the media persons, Indian ice cream industry is one of the fastest growing segments of the dairy or food processing industry. From Rs 9000 crore in 2016, the ice-cream category has jumped to Rs 12,000 crore in 2017. Ice cream industry is growing at a rate of 15-20% year-on-year. India has a low per capita ice cream consumption of ice cream at 450 ml as compared with per capita consumption of ice cream of 22,000 ml in the United States and 3,000 ml in China. With the improving cold chain infrastructure in the country coupled with increasing disposable income and the changing lifestyle, the sector has great potential for growth, he said.
Shah duly acknowledges the role of ice cream parlors as they contribute to the companies’ growth and industry development as well. They become as focal points as ice cream lovers associate with several popular brands through it. The growing number of parlors mushrooming everywhere in the country defines the growth of ice cream players as they gain wider reach and target audience.
IICE 2017 included a series of informative and technical seminars, and panel discussions to cover a range of Parlours the real growth engine for ice cream brands; Ingredient trends for making ice creams better; Processing your dreams, called ‘ice creams’ chaired by, G Chandrashekar, Editor Hindu Businessline, Nitesh Mathur of Havmor Ice Cream, LK Narasimhan of Fab Ice Cream were well-attended by industry leaders. GST expert Chirag Mehta C.A focused on the subject – GST the way forward.
In a power pack seminar Shrinivas Kamath- Natural Ice Cream, Chaitanya Rele- Havmor Ice Cream, Kiran Shah- Apsara Ice Cream, Anuvrat Pabrai- Pabrai’s Ice Cream, Gunjain Jain- VKC Nuts, K.M.Sathyan- VKL, Prakash Sanghvi- Delta Nutritive, Aditya Goyal Mahaan International, Anurag Jain- Dupont, Ejvin F Lund- Tetrapak, Akshay Rastogi-HUL and Sergio Bono, Teknoice and others focused on the innovations and challenges of ice cream industry.
The second day of IICE began with a welcome note given by Pradeep Chona who also felicitated V K Pancham,the chief guest for the day. In his inaugural speech Chona highlighted that the Indian ice cream industry is growing by 20-25 percent every year. Chona said,“We appreciate the moderate of Prime Minister Modi of Make In India and support to ease of doing business.” Further he added that, everyone in this industry must do their part for the benefit and growth of ice cream industry.
V K Pancham briefed about FSSAI regulations that are mandatory for any manufacturer/allied industry player for the benefit of consumers.
Ashraf Mohammad, Polar ice creams, South Africa, largest ice cream company value wise , another eminent personality who graced the occasion quoted a few words about this wonderful event. He said, “ice cream and happiness are one and the same thing. It is very important for us to meet and speak collectively like in this Ice Cream Congress & Expo. We are the only independent manufactures in SA with largest percentage of total market share.”
Panel discussion began with first session topic that revolved around parlors. How parlors were being viewed as growth engines for the ice cream brands. In response to the questions put forth, Kamath said “for any ice cream manufactures, parlors are very important attribute of supply chain. For us, 98 % of our business comes from the parlors itself.” Location and design of the parlors is also of key importance because consumers must recieve the right ambience and enjoyable experience.
In second session the panel discussed about flavours /ingredients in manufacturing ice cream. They focused on the emmulsifiers, stabilizers, fat replacers, etc. They also pointed out about value addition of ingredients and current trends of ice cream industry in abroad. In another session that was totally dedicated to the technical aspects of this industry. The machinery required for the manufacture of ice creams. What are the new innovations and modern technology know-how was discussed.
IICE with an aim to provide maximum service to its client is laddering growth by 100 per cent year on year. The show includes all activities which lead ice cream industries as well as manufacturers to their peak.
Companies providing freezing and handling machines, packaging machines and materials, equipment and component suppliers, cone manufacturers, food ingredients companies, cold chain companies especially cold rooms and deep freezers, consultancy services, traders and stockists, raw material suppliers, milk powder and chocolate suppliers, ice cream bands looking for expansions participated as exhibitors in the show.
Firoz Naqvi, IICE organiser stated that leading companies dealing in refrigeration industry have showed their interest in the event. This year, many cold chain companies participated in the event.
“Ice cream is no more considered as a seasonal or luxurious product, because consumers have made it an impulsive dessert and hence the ice cream industry was surprised when GST Council placed the product on 18 per cent tax slab. This high rate is likely to have an impact on the industry because we were anticipating 5 per cent GST rate”, said Nahar. Nahar is the IICMA joint secretary and leading the association on GST front. Gandhi quoted that IICMA is continuously following government of India for lower GST slab. He also added that “we are very positive for this reduction because GST council has kept all other dairy products in lower GST slabs”.
IICE 2017 had seen more visitors and exhibitors from the previous edition. The number of visitors was about 4800 and with 200+ exhibitors, this event has seen another successful and enriching one. He said the success of such events define industry growth rate. IICE 2018 will be taking place in South India’s heart that is ‘Chennai’, informed he.