24 March, 2018
The Indian Salt Manufacturers Association (ISMA) had filed a Civil suit before the City Civil Court Ahmedabad against Puro Wellness Pvt Ltd from advertising and promoting their brand Puro Salt through an advertisement that denigrates and disparages the white salt And now ISMA has obtained an ex-parte ad interim injunction available in the market.
The advertisement of Puro salt is being endorsed by actor Anil Kapoor and according to ISMA the advertisement has baselessly questioned the purity and quality of white salt available in market and compared white salt with bleach. Further, the advertisement conveys the message that the white salt is manufactured in chemical factory and is bleached by bleaching agents.
ISMA stated while Puro Wellness may have said their pink salt is good for health, but cannot assert through advertisement that white salt in the market is bad and unhealthy and has contended before the court that the said advertisement commercial is false and baseless and creates a wrong impression in the minds of the consumers who will feel that white salt isn’t good for health