Keventers to double retail footprint to 300 outlets by FY18 end

By end of this year Milkshakes brand Keventers is all set to double its retail footprint to 300 outlets as it undergoes a rapid expansion in India and overseas.

Keventers, a privately held company was first established in 1922 by Edward Keventers. It was then acquired by Ram Krishna Dalmia in 1940. The brand was then revived in 2015 by Agastya Dalmia, Aman Arora and SohrabSitaram.

The company, which runs over 150 Keventers outlets in India, recently forayed overseas with a store in Dubai.

The company has planned to enter several international markets such as Qatar, Kuwait, Saudi Arabia, Oman, Maldives, Sri Lanka and countries in Africa this fiscal and by mid of the next fiscal year.

The brand’s outlets in the country are a mix of company-owned, franchised outlets and joint ventures. It plans to expand overseas through joint venture agreements.

Keventers got revived in 2015, the real thrust on expansion came in the financial year 2015-16. In the last one and half year they have opened over 150 outlets and 60 more are in the pipeline in this fiscal.

Keventers is looking at closing the year with revenue of Rs 60 crore.

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