Khichdi to be popularized as ‘Brand India food’ at WFI

A traditional Indian dish Khichdi consumed by both rich and poor will be prepared live on November 4 at World Food India event in an effort to create world record and popularize it as brand India food globally. Khichdi is prepared using rice, pulses, coarse cereals and spices have been selected as Brand India Food because it symbolises the country’s unity in diversity.

A giant frying pan with capacity of 1,000 litres and 7 feet in diameter will be used for slow steam-cooking of 800 kg khichdi. The dish will be prepared by popular chef Sanjeev Kapoor, who is the brand ambassador of Great India Food Street for three-day event starting November 3, being organised by Food Processing Ministry along with CII.

Food Processing Minister Harsimrat Kaur Badal said at the curtain raiser event. “Khichdi is the staple food of India and is considered the healthiest prepared food in India and it is being eaten across length and breadth of India by rich and poor. Khichdi symbolises India’s great culture of unity in diversity at its best. Therefore, Khichdi has been selected the Brand India Food.”

The cooked khichdi will be distributed to about 60,000 orphan children as well as guests present at the event. The khichdi will also be served to the Heads of Foreign Missions in India along with recipe. Brand India Khichdi’s ingredients and recipe will be popularised by Indian Foreign Missions throughout the world. The government will ensure that Khichdi is available in restaurants and kitchens around the world, an official statement said.



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