Maggi helps Nestle to fight the plastic nuisance

Nov 15, 2018

With the growing concern of the nuisance of plastic in the environment and its impact, Nestlé India, has started a return back campaign for its brand product Maggi noodles. 

With an exchange of 10 empty packs of Maggi noodles, consumers can now avail one new packet free at retail shops. The programme has already started at two places in Uttarakhand and would be later introduced in other states too.

As a lead project in Dehradun and Mussoorie, Nestlé is also working with 250 retailers. This move is one of the company’s various other plastic waste management programmes, a Nestle India spokesperson said. Maggi, along with PepsiCo’s Lay’s chips and Parle’s Frooti were identified among the top brands responsible for causing plastic pollution as consumers were not disposing of empty packs in proper manner at India’s most-visited hill stations in Uttarakhand.

The findings were from a joint study by Gati Foundation and Uttarakhand Environment Protection & Pollution Control Board. “We are hopeful that this will bring about a behaviour change in consumers and help create awareness for responsibly disposing plastic waste and prevent littering,” the Nestlé spokesperson said.

Indian Pollution Control Association  will take care of the collection of empty packs to dispose it efficiently. Officials report that the cost of giving away the Maggi packs would likely be clubbed under the company’s promotional expenditure.

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