Mangoes go banana in Odisha’s Mayurbhanj

June 5, 2018

After years of exploitation at the hands of traders, mango growers in Mayurbhanj district are happy and finally reaping profit. This was only possible after the intervention of the district administration in marketing and trading of the fruit to other States.
The mango growers came together and formed groups called Fruit and Vegetable Unit. There are 14 Fruits and Vegetable Units in the district, from where the produce is being sent to Delhi, Bokaro, Banaras, Jharkhand and other parts of the country. The units have trading tie-ups with reputed companies outside the State and are actively carrying out their business in Baskitala in Bangiriposi, Rairangpur, Bisoi, Kaptipada, Udala, Moroda, Khunta, Kuliona and Baripada blocks of the district.
These units have apparently helped the growers in reaping profits. Baskitala Dasheri Producer Group earned a profit of Rs. 16 lakh in 2015-16 by supplying 83 tonnes of mango to Mother Dairy, New Delhi and Bokaro Fruits and Vegetable Cooperative Society in four months. Despite poor harvest in 2016-17, about 650 farmers earned profit of  Rs. 8.7 lakh from mango trade. Sources said the group had generated several business orders from different farms through their participation in mango festival in Delhi and fruit expo in Bhubaneswar.
After achieving success from sales tie-up with Mother Dairy, the farmers of Mayurbhanj district have formed Mayurbhanj Fruits and Vegetable Farmers Produce Company (MFVFPC) that is being monitored by Deputy Director of District Horticulture unit.
“Ignorant about the market price of mangoes, the poor farmers were exploited by traders. The scenario has changed now. Odisha Rural Development Marketing Society (ORMAS) assists the farmers in marketing their products,” said District Supply and Marketing Society chief executive Kesab Jha.
Recently, Collector Vineet Bharadwaj visited major mango orchards in the district and collected information about production, market linkage, existing cold storages, packaging and grading of mangoes. Several farmers have been benefited by the steps taken by the district administration.
The farmers said the demand was high for lengada, dashri, mallika and amrapalli varieties of mangoes. They are selling the fruit between Rs. 60 and Rs. 70 per kg. In 2016-17, the produce was reportedly poor. However, the group recorded Rs. 16 lakh profit. “This season, the group and its member farmers will earn good profit as around 20  tonnes have already been supplied to Mother Dairy, New Delhi,” Jha added.

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