Parle Products, and, India’s fruit juice manufacturing company, Manpasand Beverages have collaborated for an exclusive tie-up. A very unique partnership wherein the beverage giant and manufacturer of famous selling biscuit brand, ‘Parle G,’ will work together to cater growing demands of Indian consumers. Parle Products is known for its quality, nutrition and superior taste. With an array of brands in the biscuit, snacks, and confectionary segments, Parle has widespread market in India, covering rural areas as well and has international reach with over 75 countries in the world. Under this tie-up, Manpasand Beverages will have access to 4.5 million outlets pan-India for its flagship brand ‘Mango Sip’. In this association, both companies will cross-promote their brands and aim to achieve a significant market share in snacks & biscuits and the beverage industry.
Already underway in eastern part of India where 2 lakh outlets of Parle Products have been roped in by Manpasand Beverages. The beverage major has introduced a new packaging for Mango Sip, ‘Mango Sip Gold’, for this partnership. Under this, Parle biscuit packs and Parle’s Wafers will be offered along with Mango Sip’s various SKUs. Chairman and Managing Director of Manpasand Beverages Ltd, Dhirendra Singh said, “The core strength of Manpasand Beverages has been strong distribution network in all parts of India and its presence in the rural and semi-urban markets. Further, we have embarked on a path to create innovative beverages for the masses, which are not only affordable but also nutritious. Given this ethos, Parle Products emerges as a natural partner as they have a strong distribution network across the country and also a diversified product portfolio that caters to all types of consumers. The pilot phase of this tie-up is currently underway and responses so far have been very encouraging as customers are appreciating the affordable pricing of the combo. We feel extremely delighted to have this opportunity to work with them and look forward to creating a formidable synergy in the FMCG sector.”
Category Head, Parle Products, Krishna Rao said, “Parle is synonymous with the quintessential snack that every Indian has grown up with. We are very proud of our Indian roots and it gives us immense pleasure to come together with another proud Indian company, Manpasand Beverages. We see this opportunity to notch up our commitment to provide tasty and healthy food to our consumers. This is a significant venture for us as we look for further growth in the Indian FMCG market with value-for-money products.”