Aug 28, 2018
One of the top India’s leading beverage manufacturer, Manpasand Beverages, has invested Rs. 70 crore in their latest venture of manufacturing unit at Varanasi, Uttar Pradesh. Adding this unit, the company now owns a total of seven manufacturing units in India.
With the existing capacity of 50,000 processing activity per day, the plant is spread across 7 acres and located at UPSIDC Agropark, Phoolpur, Varanasi. The company has invested around Rs.170 crores and will now have a manufacturing capability of 2,75,000 cases per day pan country.
Dhirendra Singh, CMD, Manpasand Beverages, said, “We have set-up this facility with an intention to further strengthen our position in the Indian and global fruit drink industry. The two facilities in Varanasi will provide strategic leverage in catering to the key markets of the north-west, the east, the north-east and a part of central India. Apart from the existing range of products, this unit will also focus on new product segments like milk-based drinks and protein-based drinks.”
In coming years, Manpasand’s future plans include entering new product segments of milk-based drinks, glucose drinks, protein-based drinks and fruit-based sugar-free drinks. This expansion will definitely give a major boost in its volume domestically and globally.
Recently entering into a joint venture of 10-year distribution with a favourable tie-up with Parle Products Pvt Ltd to access their gigantic retail network, the company has chosen a right track to double its production capacity.