Image source: Money Control
Aug 4, 2018
Manpasand Beverages is planning an investment of Rs 1,500 crore to start 10 new manufacturing plants by 2020 to increase sales volume said the company’s spokesperson.
Addressing the newsmen, Dhirendra Singh, chairman and managing director, Manpasand Beverages said, “We are planning to have a total of 16 plants in the country by 2020, and are looking to invest Rs.1,500 crore on 10 new plants.” Manpasand is also in preparation to start milk based sugar free drinks, glucose drinks and protein based drinks over the next three years to increase sales and revenues. This development will add to the volume growth both domestically and internationally, he added.
Further to his talks, he added, “For a country whose per capita consumption of cold drinks stand at mere six litres against 90 litres in the US, we need to have more affordable products to drive sales. We can beat MNCs only by creating volumes and flooding the market with desi brands.”
Currently the company has six operational manufacturing plants pan India. Out of six, three are in Vadodara, and one each in Varanasi, Dehradun and Ambala.
With the launch of its nutritional drink ‘Siznal’, the company has been receiving good response even from the rural India Singh said.
Singh well stated that water being the base of life and also utilized in practically every step of production, Manpasand is planning to launch multiple facilities of packaged drinking water.
“India’s bottled water market is growing at around 20 per cent annually and the company has planned to start monetizing its water business,” he said, adding, “A Rs 600-crore expansion plan is already underway across multiple locations and Manpasand would have double capacity by the end of 2018.”