Mithai and Namkeen Industry makes a silver mark by crossing the Rs. 1L cr turnover.

Jan 4, 2020

Hyderabad  to host 3rd WMNC on 9th-10th Jan 2020

Hyderabad: Modernization of Indian Mithai and Namkeen industry has created an aura of immense competition and is giving a tough time to big industries and rivals like chocolate, ice cream, other desserts and foreign snacks companies. “The industry has crossed Rs.100,000cr mark and will definitely show a double digit growth rate in the next decade year on year”, informed Virendra Jain, President, Federation of Sweets and Namkeen Manufacturers-FSNM. Firoz H Naqvi, Director of FSNM stated that this industry has been facing many issues related to different slabs of GST, food safety and other compliances and could have performed much better if these challenges were not there.

The Mithai and Namkeen industry  is one of the oldest businesses in India serving the country since ages. The time  has arrived, gearing up this industry to  modernise and upgrade itself and we can see the results shaping up in front of us. “Today Namkeen can be found in every nook and corner, from a small village to  every Mandir, Dargah or Gurudwara,” said Firoz Naqvi, and also added that industry has more than 100,000 manufacturers across the country doing humongous  business, even though a majority of them are not counted in the total  turnover of organised business category.

Automation has played a great role in the development of this industry. There are a number of snacks and namkeen manufacturers who had a very humble start, but today they are doing great business and are making hundreds of tons of namkeens and snacks per day. Companies like Haldirams, Balaji, Bikano, Bikaji, Yellow Diamond, Cornitos have already made their footprints not only in national market but also overseas.

The industry employs more than 1 crore people directly and many more indirectly. It is the biggest buyer of raw materials such as flour, besan, sugar, ghee, oils and spices in the country. In fact today, in India a modern sweet arcade is somewhat structurally similar to a big jewelry shop; indicating the growth of this industry in the premium league Almond House, Bikanerwala, Asha Sweets, Haldirams, A2B and many other brands have all invested hugely in the interiors of their showrooms to give world class experience to their customers.

Jain told the media persons in the recently held press meet of the FSNM in Hyderabad that this industry will further grow in coming years and will show the way to the entire country how traditions and traditional business can lead from the front.

 

The food industry in India is one of the fastest growing markets of indigenous economy and its presence is also felt abroad. Some 500 types of mithai, namkeens and savories are sold in India and overall snack product market inclusive of sweet treats.

The branded segment is increasing at the rate of 25 per cent per annum whereas the entire market is growing at the rate of 10-12 per cent. This segment has the maximum value addition, not just in monetary terms but also at adding shelf life to the product or ensuring that there is reach to rural areas. Namkeen consumption is high in Western and Northern states of India and even Southern states have picked up on consumption rate.

Needing to have collective representation, the Mithai and Namkeen industry has united under the wings of FSNM – an organisation that gave it a face in the international arena. And now FSNM  has started making database on pan India level, which will not only increase the awareness among trade and industry members but will  also help the government in proper implementation of their schemes and policies.

FSNM is organizing its 3rd Convention WMNC 2020 in Hyderabad on 9th -10th January 2020 at Hitex Exhibition Centre.

About 3000+ manufacturers are expected to attend this two days grand convention and exhibition. The exhibition will have approximately 150 stalls displaying different kinds of technologies, packaging materials, raw materials and ingredients.Naqvi informed that people from more than 10 different countries are expected to attend the show. Manufactures from Nepal and Bangladesh have also taken a keen interest in the show, as being in the same geographical location, they share similar food preferences and tastes.

In the press meet Director of Almond House, ChaitanyaMuppala told the media persons, “We are very fortunate that Hyderabad is hosting 3rd WMNC. This show is taking place for the 1st time in South India, hence we are expecting robust response from all over 5 southern states”. Muppala also informed that Almond House is the Title Partner of this show and invited all the people interested in this industry for better experience and knowledge for the growth of their businesses.