Mochi ice cream is quickly becoming fastest growing frozen novelty item

Oct 26, 2018

Although the Japanese rice dough dessert has existed for centuries, it’s now one of the top-selling frozen treats in grocery stores in the U.S. My/Mo Mochi Ice Cream has taken advantage of that expanding market. Since starting in spring 2017, the brand’s mochi ice cream — portable 110-calorie ice cream bites held in small balls of Japanese rice dough — are now in more than 12,000 stores nationwide, including Walmart, Safeway, Wegmans and Kroger.

As the market for the product continues to grow, My/Mo has built a snacking platform that is focused on product development. The company has launched three new types of mochi ice cream, including non-dairy, vegan and ice cream pints with mochi bits. But to keep up with the competition, the company continues to launch even more new products.

Now, the brand announced its latest product innovation, a new triple layer mochi ice cream coming to grocery stores nationwide in early 2019. The new product contains the traditional mochi dough exterior wrapped around ice cream with a new center layer. The new triple layer mochi ice cream comes in four flavors: chocolate sundae, vanilla blueberry, chocolate peanut butter and dulce de leche.

Mochi falls into the frozen novelty category, which is basically a flat category and … the millennial consumer is really looking for something different. So this new product, you have this weird snack, which is handheld and portable and it’s portion control. So there’s 110 calories in each serving and it satisfies their craving for indulgence. So it really checks all the boxes as far as the consumers that we target and is a perfect snack for those folks.

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