Nov 6, 2018
Mondelez has launched a state-of-the-art research, development and quality center in Thane, Mumbai that would exclusively cater to R&D activities in the chocolate and beverage segment. So gear up chocolate lovers as The next time a new chocolate variety is launched as part of the popular Cadbury brand anywhere in the world, chances are that it would have been developed in India.
Mondelez cannot afford to ignore India where it has the lion’s share — more than 60% — in the chocolate segment and is also the highest growth market for the confectioner. Nowhere else does Mondelez have such a significant share of the chocolate market!
This is Mondelez’s only second such research centre after Bourneville in the U.K. that caters to chocolates. In all, Mondelez has 10 such centres spread across countries such as Brazil, Poland, Singapore, France and Germany, focusing on various product segments in which the company is present globally.
That the latest centre dedicated to chocolates has come up in India also highlights the fact that India is one of the most important markets for the global major, which is valued at more than $61 billion.
The research facility has come up with an investment of $15 million and is spread across more than 12,000 square metres. It houses over 150 specialists, including food scientists, engineers and analytical chemists among others.
The new facility is an upgraded version of the old centre that has been in existence for over two decades. The Thane facility will also work closely on innovation with sites across the Asia-Pacific, Middle East West Asia and Africa (AMEA) region and the global manufacturing network.
Some of the products that have been developed at the Thane plant and made available all over the world include Dark Milk, Cadbury 5Star (which is exported to Brazil, Philippines, Malaysia and South Africa) and Bournvita for Nigeria.
Products such as Dairy Milk Crispello, Dairy Milk Lickables, Fuse, 5Star 3D and Bournvita for Women have also been developed in India exclusively for the domestic market.
The upgraded version, however, is a big step forward since it is a part of the company’s overall strategy to invest $65 million in developing a global network of state-of-the-art technical hubs across the world.
The facility is also a zero-water discharge unit with zero waste going to landfills and 100% rainwater harvesting and care has been taken about gender diversity with 50% women representation.