Image Source: abasto
Aug 13, 2018
Mondelez has launched operations in Bangladesh, expanding the company’s presence in South Asia. The giant company inaugurated its corporate office in Dhaka, rolled out billing systems and is currently in the process of establishing a new warehouse. Over the next two years its focus will be to invest in building the route-to-market and growing market share for theirr much-loved brands.
With the establishment of its own operations, the company said it is now well positioned to tap into the snacking industry in Bangladesh by leveraging its global brand portfolio.
Kallappa Pattanashetti, who was earlier with Mondelez India Foods Pvt Ltd, has been appointed the country lead and will play a pivotal role in running the company’s operations in Bangladesh.
Tang – Mondelez International’s powdered beverage brand has been a market leader in Bangladesh since 1995 and is exported into the country.