Movenpick Ice-Cream looks to expand retail market

7 Feb , 2018

 

Movenpick Ice Creams which is imported to India by Nectar Hospitality that mainly caters to institutional business. They now plan to scale up their retail presence from 74 to 100 outlets. Currently, the company provides to 35 plus hotels and restaurants across India and centrally deals with the ITC Group and Taj Hotels.  Along with this, Movenpick also has its physical presence across three formats (Cart, Gallery and Boutiques), six boutiques, six carts, one kiosk and two corners at the mall across India.

 

Managing Director of Nectar Hospitality, Tarun Sikka wants to establish a pan-India presence for Mövenpick. He plans for managing the operations of retail outlets across the metropolises in India include Chennai, Mumbai, Bangalore and Delhi. “In the year 2018-2019, we at Movenpick are looking at expanding by the franchise model. We have our first franchise store of Pune opening in early week of March, which will be followed by store openings one each in Mumbai, Chennai, Bangalore and 2 outlets in Delhi.”

 

Ice Cream Market in India is growing at a rate of 15-20 per cent Y-O-Y whereas in 2017, this industry touched nearly Rs 12,000 crore. In super-premium market, which calculates around 350-400 Crore, Movenpick aims for a minimum of 25 per cent share. Produced in Rorchach, Switzerland, the ice cream is currently being sold in over 40 countries.

 

Movenpick will be available in 100 ml takeaways tubs for their retail business. The brand plans to get seven to eight flavours at the retail level in the 500 ml packs to specifically cater to the Asian market. “We have also recently introduced 500 ml packs as 1-litre packs at Rs.950 were a bit too costly for the Indian market. The coming year will see greater presence of Movenpick in the HORECA (Hotels, Restaurants and Cafes) and retail business as we plan to revolutionize the ice cream industry with international flavours in India,” Sikka added.

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