MP govt launches mobile app to market its black chicken breed “Kadaknath”

30 March, 2018

 

A mobile application to market rare chicken breed”Kadaknath” the chicken is popular for its taste nutritious value and high protein black meat. The Madhya Pradesh government has come up with the idea of the mobile app that aims to connect poultries that sale the breed with people from other part of the countries.

Minister of State for Cooperatives Vishwas Sarang said, “Through this app, people can place orders for Kadaknath chicken from anywhere. Availability of Kadaknath chickens with the cooperative societies can also be seen on this app.”

He said the app would provide marketing platform to 430 members of 21 societies in Jhabua and Alirajpur districts and that more societies are being added to this platform.

“A Kadaknath chicken contains 25-27 per cent of protein in comparison with other breeds of chickens that contain 18 per cent protein. This breed is also known for its high iron content. The fat and cholesterol content is lower compared with other chicken,” the minister added.

The app is developed by state Cooperative department, would be available on Google Playstore.

The Kadaknath is popular mainly for its adaptability, and the good-tasting black meat, which is believed to have medicinal properties.

Madhya Pradesh set up the first poultry farm for this breed of chicken in 1978 in Jhabua, but Chhattisgarh excelled in its production in a shot span of time.

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