June 28, 2018,
The beverage industry has long faced an issue of neck ringing, the formation of oily ring like stains on the necks of beverage bottles.
Roha, with its DNA of innovation, brings forth a solution to this problem with a novel, natural pigment based formulation. Roha’s scientific experts have been working closely with clients in the lab and can now reveal their breakthrough product for the beverage industry – Ultima Yellow. A product under the Natracol brand, Ultima Yellow is a water dispersible liquid which imparts a yellow to orange shade in beverages depending upon the dosage.
Developed from a fungal beta-carotene source, Ultima Yellow has a beta-carotene concentration of 1 per cent and has many advantages over its predecessors. It disperses readily into beverage leaving no visible O-ring on the neck of the bottle, even during extended storage. Ultima Yellow is extremely stable to light and heat ensuring that there is no change in the shade or intensity of the color even when exposed to high processing temperatures or extended exposure to light.
Many claimed that the O-ring formation was a bottleneck for the growth of the beverage industry, however, with Natracol Ultima Yellow this issue is a thing of the past.
Brijesh Tibrewala, Jt. MD of Roha Dyechem says, “Roha has always been known for innovations and industry leading breakthroughs. It is this culture of finding new solutions to age-old problems that has brought Roha to the leadership position it holds in the color industry. Ultima Yellow is one more such solution. But it is not the last. Soon we hope to announce many more such innovative solutions that can help the F&B industries move ahead with confidence.”