Nestle enters small appliance category to fuel coffee consumption

Sep 27, 2018
Nestle has entered in the consumer-facing small appliances category to fuel coffee consumption and push one of its mainstay brands Nescafe. It is in the process of rolling out app-based coffee machines, which it will sell through non-FMCG distribution channels as well.
Seeing a surge of speciality coffee outlets and coffee consumption specially among millennial consumers Nestle has taken this step.

The company, which crossed the Rs 10,000-crore sales threshold last year, and India is among its first few markets to begin retailing the smartphone-connected machines. 

On the India impact of the global $7.15 billion Nestle-Starbucks licensing deal which was concluded last month.

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