Image Source: Afternoon
Aug 25, 2018,
The growth in Maggi instant noodles sales comes to more normal levels and has rebuild its brand, after they were banned and then reintroduced, is a closely watched metric. In the six months ended 30 June, Maggi’s market share in instant noodles was 59.1 per cent, down 40 basis points from a year ago. The trailing 12-month market share as of 30 June at 59.7 per cent is still higher compared to 58.7 per cent a year ago. The Maggi noodles market continued to contribute a growth along with the market and is slightly ahead by other rivals.
Sales within this category which also includes sauces and soups, has risen by 15 per cent in the first half of the year, led by volume of sales.
Nestle’s liquid beverage instant coffee rose by 3 percentage points to 50.2 per cent in the first half of 2018, self explains the sharp increase in sales growth to 23.1 per cent. This figures too add to growth as well.
Nestle’s milk and nutrition products—infant formula and baby foods, and milk products—the growth seen in this segment has seen a slower growth compared to its other segments.
New products must continue to support the company’s stand to maintain double-digit growth. In 2018, new products’ contribution to sales was 3 per cent compared to 2.8 per cent a year ago, which needs a quite boost.
Nestle India is one of the top consumer goods companies, which realizes that India is a country of many diversities. Here, distribution and sales vary according to the states and cities. Some products sell well and do fairy well. Penetration of some large companies finds ways to enter judging the size and demand of the market. What future shapes up for Nestle India needs to be seen.