Image Source: ipocentral
July 23, 2018
Mumbai-based dairy business Parag Milk Foods has launched Go Chocolate Cheese mainly aiming at children as a source of nutrition. The new product is an extension to the Mumbai firm’s Go Cheese range and will be available in retail and “modern” trade outlets in India soon.
Akshali Shah, senior vice president for strategy, sales and marketing, said: “Making cheese is our passion and it is one of the largest categories in our product portfolio. The addition of Chocolate Cheese by the company is a step towards strengthening its presence in the value-added product category. With this launch, we wish to further strengthen the brand pull and acceptance of our products.”