Parag Milk Foods launches in fresh milk category;  targeting a 10 per cent market share in Delhi-NCR

 

Aug 30, 2018

Parag Milk Foods has launched its fresh milk category under the company’s Gowardhan brand, and is targeting a 10 per cent market share in Delhi-NCR from this segment in the current fiscal year.

Parag Milk Foods, established in 1992, is a private dairy FMCG company with pan-India presence. It has its manufacturing facilities at Manchar in Maharashtra and Palamner in Andhra Pradesh.

The company has commenced commercial operations of its Sonepat plant, which it bought from Danone in April. The company plans to reach out to the regions within 250-300 km of the Sonepat plant. The facility has a processing capacity of one lakh litre per day and depending on the demand the company can increase it up to three lakh litre, going forward. It is expected to reach full capacity of three lakh litre by the end of this financial year,” said Shah.

In the coming weeks, besides fresh milk, this facility will also manufacture products including flavoured milk, butter milk, lassi, among others

According to Parag Milk Foods chairman Devendra Shah, the fresh milk market in Delhi-NCR is close to Rs. 1,000 crore and north is one of the key priority markets for the dairy company. Dairy products consumption is the highest in this region and this expansion will allow Parag’s cow milk to reach Delhi-NCR and neighboring regions. Currently, 90 per cent of the fresh milk supply in the region is buffalo milk.

In the coming weeks, besides fresh milk, this facility will also manufacture products including flavoured milk, butter milk, lassi, among others. Parag will begin to supply these products to the north and east markets from our Sonepat plant soon

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