March 13, 2019
With its newly launched brand ‘Nutricrunch Biscuits maker Parle Products Pvt Ltd is targeting a Rs. 150 crore turnover in the next 18-24 months. This expected because of growing health conscious consumers who consciously opt for healthy offerings and not those who buy a brand due to discounts.
The company has re-entered healthy biscuits space with Nutricrunch range after it exited the category six months ago and discontinued its brand Simply Good.
With Nutricrunch, Parle plans to offer consumers a healthy snack that is not just high in fibre but also aids multiple lifestyle issues prevalent in today’s fast-paced world like weight management, sugar control, cholesterol management and nutrient deficiency.
Nutricrunch range of products includes digestive biscuits, honey and oats cookies, digestive Marie and lite cracker. Last year, Parle Products, a privately held company, had said it is aiming to double its turnover and cross Rs. 20,000 crore by 2023-24.
The industry size of the health biscuit and cookies category is about Rs. 1,000 crore and has been growing at about 15 per cent per year.