Food and beverage giant PepsiCo has declared its buying of baked fruit and vegetable snack maker Bare Foods.
The deal is the latest effort by the firm to diversify its food and beverage portfolio and move towards more natural and less-processed foods.
Bare Foods was founded in 2001 by a farming family in Washington and today the firm makes products like salt-and-vinegar beet chips and Granny Smith apple chips. Operating from its headquarters in San Francisco, Bare Foods will continue to function independently from PepsiCo but its leadership will report into the company’s Frito-Lay North America unit.
We have been on a journey of broadening the snack portfolio for many years now,” said Vivek Sankaran, president and chief operating officer for PepsiCo’s Frito-Lay North America unit.
In recent years, PepsiCo has rolled out a new vegetable snack brand called Off The Eaten Path and has also launched organic Doritos, for instance.
“For nearly a dozen years, PepsiCo has been committed to Performance with Purpose, our vision of making more nutritious products, while also reducing added sugars, salt, and saturated fat. Bare Snacks fits perfectly within that vision,” added PepsiCo CEO Indra Nooyi.
In its 2017 annual report, PepsiCo noted that its Better for You and Good for You products make up an increasing percentage of its total portfolio, growing from around 38% in 2006 to around 50% in 2017.