PepsiCo India launches 3D Cheetos to increase sales in four years

Sep 8, 2018,

PepsiCo India has unveiled Cheetos Ocean Safari in a bid to compete with the rival producers of snack products that a presented with gifts.

Cheetos Ocean Safari  was  designed especially  for kids and comes in four  3D animation shapes: a dolphin, a shark, a starsh and an octopus – Cheetos is available only in the southern and western parts of the country.

According to Jagrut  Kotecha, VP of PepsiCo India’s snacks division, the Cheetos Ocean Safari  is a first of its kind in the puffed snacks category.

“We don’t want to put toys in our package, but a healthier product with less than 10% of recommended daily allowance of sodium and  energy, driven from saturated fat for children,” he said.

He added Lay chips and KureKure snacks are generating revenue of more than Rs.1,000  crores ($141m) each in India,  while “Doritos chips and  Cheetos are growing brands.”

The launching of Cheetos Ocean Safari  is PepsiCo India’s first stride towards doubling its salty  snack sales in the approaching four  years, according to Kotecha.

He said the company will continue investing  as the domestic market for salty  snacks is worth Rs. 20,000 crores ($2.82bn) and growing between 10- 12 percent year-after-year.

“We are growing at a higher pace  than the salty snacks  category.  We will continue to post good double-digit growth,” added Kotecha.

Leave a Reply

Your email address will not be published. Required fields are marked *