Sep 8, 2018,
PepsiCo India has unveiled Cheetos Ocean Safari in a bid to compete with the rival producers of snack products that a presented with gifts.
Cheetos Ocean Safari was designed especially for kids and comes in four 3D animation shapes: a dolphin, a shark, a starsh and an octopus – Cheetos is available only in the southern and western parts of the country.
According to Jagrut Kotecha, VP of PepsiCo India’s snacks division, the Cheetos Ocean Safari is a first of its kind in the puffed snacks category.
“We don’t want to put toys in our package, but a healthier product with less than 10% of recommended daily allowance of sodium and energy, driven from saturated fat for children,” he said.
He added Lay chips and KureKure snacks are generating revenue of more than Rs.1,000 crores ($141m) each in India, while “Doritos chips and Cheetos are growing brands.”
The launching of Cheetos Ocean Safari is PepsiCo India’s first stride towards doubling its salty snack sales in the approaching four years, according to Kotecha.
He said the company will continue investing as the domestic market for salty snacks is worth Rs. 20,000 crores ($2.82bn) and growing between 10- 12 percent year-after-year.
“We are growing at a higher pace than the salty snacks category. We will continue to post good double-digit growth,” added Kotecha.