Prabhat Dairy enters beverages segment, launches Goodness Zone outlets

 

Prabhat Dairy has entered the beverages segment to tap the high potential of the market and plans to expand the beverages market in two phases. In Phase 1, it will launch these beverages in Maharashtra. In the second phase, it will distribute these products in other metros and smart cities.

The company will start off by selling tetra packs of lassi, chaas, and milkshakes.Prabhat Dairy is an integrated milk and dairy products company, catering to retail and institutional customers. It manufactures dairy products and also sells co-manufactured products to a slew of institutional and multinational companies. The company is head on researching and churning out new products which helping in growingits presence in the marketplace.

The dairy market has witnessed a growth of 20-23 percent annually and is expected to grow three times by 2020. And due to the high demand for healthy drinks, milk beverages have become popular among customers, witnessing a growth of almost 54 percent on year.

The company also launched Goodness Zone, a franchise based chain of retail outlets in Maharashtra.Prabhat Dairy aims to open 500 such outlets by the fiscal year 2022. It has already piloted the Goodness Zone in Ahmednagar district.

The Goodness Zone will sell milk-based products such as packaged and toned milk, ghee, cheese, chaas, lassi, dahi, shrikhand, paneer, milkshakes, etc. under its umbrella brand ‘Prabhat’. It is focusing on expanding its product portfolio in the consumer segment and is aiming to expand its presence across major cities in India.

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