Under ‘Saffola FITTIFY Gourmet’ name, Marico has launched a range of healthy connoisseur products, combining the best of health and taste for a slim and fit lifestyle. Curated by celebrity Chef Kunal Kapur, these range of products has been formed by nutritionists. Made from plant-based superfoods, these products help us to stay fit & slim in a healthy way.
Containing a combination of five superfoods – Amarnath, Buckwheat, Moringa, Quinoa and Turmeric spiced and seasoned with quite a few of exotic and delicious flavors, Saffola FITTIFY healthy gourmet product portfolio currently includes an interesting range of Hi Protein Meal Soups and Hi Protein Slim Meal Shakes. Being gluten-free with practically no added preservatives, the products do not contain artificial colors or flavors. The products come with the offer of 24/7 tracking with health and fitness app ‘Revofit’, and a 30 days free consultation from nutritionists.
Addressing media on the launch, Sanjay Mishra – Chief Operating Officer (COO), India Sales & Bangladesh Business, Marico Ltd. said, “In a time where health has become a priority, today’s contemporary consumers are making an effort to create a healthy lifestyle through regular workouts or diet. Taking cognizance of this, we have launched the Saffola FITTIFY Gourmet range, designed to seamlessly fit into their daily routine while allowing them to get healthier the right way.”
The Saffola FITTIFY Gourmet shakes and soups help in an effective way to lessen calorie consumption and manage weight while we enjoy an authentic gourmet taste. The amazing thing is the convenient packaging of the products which takes care of busy schedules and meal preparation times in today’s hectic schedules.
Consumers can purchase Hi Protein Meal Soups at Rs.375 for a box of 4 sachets/servings (4X531kg) while Hi Protein Slim Meal Shakes at Rs. 1190 for a box of 12 servings (420kg). Its available in the top metros outlets and super bazaars such as Godrej Nature’s Basket, Foodhall and Star Bazaar stores across Bangalore, Hyderabad, Delhi NCR, Mumbai and Pune and e-commerce portals such as Amazon, Flipkart and Big Basket.