27 April, 2018
Online food-ordering and delivery company Swiggy is looking to diversify into carrying medicines and hyperlocal groceries to boost volume on its eponymous platform.
“While several categories have been discussed, they may start with medicines and then move on to groceries,” one of the persons cited earlier said, adding that the Bengaluru-based company is aiming at improving cost optimisation and utilisation of its over-30,000-strong workforce during the lean hours, especially between 2 pm and 6 pm, through this diversification. “They plan to name this service ‘Dash’.” The Naspers-backed company will kickstart pilot operations for some of the new categories in the next few months, the person said.
As per industry estimates, Swiggy leads the country’s online food-delivery business, handling over 7 million orders every month from around 35,000 restaurants listed on its platform in India. Last month, rival company Zomato claimed that it crossed the 5.5-million order mark across both India and the UAE markets.
Swiggy’s strategy is reflective of its investor Meituan-Dianping’s China business model, which offers deliveries and services across a host of categories, including groceries, beauty salon, payments and ride-hailing, even as food remains its highest-frequency delivery category by volume and value.