Tata’s Starquik Grocery Services Goes Online

2 May, 2018

 

The online grocery shopping venture of Tata Group-owned Trent Hypermarket- StarQuik,-runs Star Bazaar and in this year it expects to cover 20 outlets r as it expands its operations to cities like Bengaluru, Pune and Hyderabad.

To enter the online grocery segment, the Group had bought out the management team and technology of Gurgaon-based GrocerMax. The Tata Group had given the onus to the erstwhile promoters of the start-up to devise an Omni channel strategy for Trent Hypermarket.

The name of GrocerMax was changed to StarQuik as it now belonged to the Tatas and for FDI regulations since it has a joint venture with Tesco. Currently, there are operations across 5 stores in Mumbai. By the end of the year, it should be up by 20 stores in new markets as it is a top-up service that is been given to the top existing stores..

Star Bazaar has 37 stores and expects its e-commerce operations to become profitable at the store level before venturing into new markets. Differentiating itself from the rest of the online grocery players like Big Basket and Amazon, StarQuik would be resorting to its own stores to source food and grocery.

 

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