Teesta River launch Lounge Tea and enters premium tea segment

Tea market in India is estimated to be over 15 cr with a penetration of more than 90 per cent in domestic market. Bangalore-based Teesta River Tea has recently launched tea products online (Amazon) and plans to sell across selected super markets and stores in Southern India.

Teesta River Tea Company promoted by Neeraj Verma, an ex-Hindustan Unilever (HUL) hand with vast experience in the tea industry and Unilever Marketing and Raghvendra Rao, a Chartered Accountant by profession. The company wants to provide tea lovers with several choices like tea blended with super fruits, flowers and herbs that are healthy and tasty. It makes use of only natural fruits and flavours.

Besides loose teas in packets the company has introduced Lounge Tea brand in Silken Pyramid tea bags which not only allows consumers to see the fruits and flowers along with teas but enables quick infusion. Teesta Beverages has positioned teas in each key segment. Teesta High Range Tips is a blend of super fine Darjeeling and Nepal Himalayan teas with a strong Darjeeling flavor. Teesta Premium CTC teas, a blend of Assam classic teas with Dooars, provide tasty and strong teas to start a refreshing day.

Neeraj Verma said, “Teesta River Tea differs from other brands because of the fine Silken Pyramid tea bags that preserve the aroma and flavor of its ingredients. We enable consumers to get fresh teas from the bush to the Brand within 15 days compared to other products which take around 3 months. We have no middlemen and garden fresh teas are delivered for blending and tasting from the tea estates in a week.”

Teesta’s promoters are experienced leaders in the food and beverage industry and hope to see the brand make it big both online and offline in domestic and International markets. “Response is more than we had imagined. We are now eagerly looking to launch in the Southern Region and we are confident that Teesta Beverages will provide a great experience to the consumer and establish new blends which are popular globally, Neeraj added.

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