To boost farmers’ income organized supply chain with growing crops is important … Badal


Growing crops in sync with market demand can boost farmers’ income, while organized supply chain can reduce loss of perishable goods, said industry experts.

Union food processing minister Harsimrat Kaur Badal is also positive about the government’s role to help the sector grow. She stated that they have created an environment for businesses to partner with the government…and are also putting in place the necessary infrastructure and cold chain network to reduce food waste and help farmers realise better value for their produce.

Ravichandran Purushothaman, President, Danfoss Industries Pvt. Ltd said, the way we use energy, fresh water and deploy technologies is imperative to transform the agriculture sector and reduce food loss…skilling and creating capabilities in post-harvest food management is also critical.

Acharya Balkrishnamanaging director, Patanjali Ayurved informed that the problem in Indian agriculture was that farmers sell their produce at Rs2 to Rs3 per kg, while city consumers pay a high price. This is not just because of the middlemen, but also due to gaps in post-harvest infrastructure, including transport. Besides, farmers have no idea about market demand, leading to either overproduction or shortages.


The government and the private sector can come together for better crop planning and reducing wastage. In fact, the problem today is not about productivity, but excess production.

India is the second largest producer of fruits and vegetables, globally. In fruits, practically all varieties can be grown as we have 127 climatic zones. The reality on the ground is that poor marginal farmers sell their produce at low prices, but small and medium processors purchase it at a higher price.

Asim Parekh, vice-president, Coca-Cola India said that it was important to fix this vicious circle. As a company, we are trying to fix this by raising productivity levels on farms and processing on a scale where by-products of value can be generated. Coca Cola have also decided to use India-only fruits for its beverages.

It is a misnomer that private sector has not invested. We have the world’s largest footprint in refrigerated warehousing space, even higher than countries such as China, which grows more fruits and vegetables than us. So investments have been made here, said Pawanexh Kohli, chief adviser, National Centre for Cold Chain Development.

ITC has worked with farmers to help them with technology and market access, but partnerships should go beyond that by connecting to the front-end. The challenge for companies is to produce world class products with produce from India.


For instance, one option was to get orange concentrates from South America for juices, but the company has looked at Indian fruits, including Jamun, Falsa and Bel, which are fabulous and can have global demand.

Food processing is challenged by the fact that a lot of products were driven by a West-centric approach. The tobacco company is also trying to ensure that all our juices are not made from concentrates, but as fresh as possible to suit the Indian palate.

To make this happen we have committed Rs10, 000 crore across 20 state-of-the-art plants. We have also set up an R&D centre at Bengaluru, employing 350 scientists. This centre is helping us develop India-centric products, focusing on health and wellness aspects, informed Sachin Madan, chief executive officer, fruits and vegetables, ITC Ltd.

The industry can manufacture anything for which there is demand. There are only two examples where demand was created by the industry —the way eggs were promoted by the National Egg Coordination Committee, and Maggi, where a company was successful in creating demand, despite challenges.


Now, the challenge before it is to create an enabling environment to help the private sector invest. In the past 15 years, India has become the largest exporter of buffalo meat without any support from the government. The government should intervene in two respects — for certain commodities it can create demand by promoting its use, say, processed onions and tomatoes.

There is also need stability in government policies, say, on whether to ban futures trading of pulses as prices rise or fall sharply.

Pawan Agarwal,chief executive officer (CEO), Food Safety and Standards Authority of India said that over the past few years, partnerships have driven our role as India’s food regulator. We have institutionalized the process of standard setting. On the compliance front, we still have a challenge. So we have recently completed the process for third-party audits.


We are merely 350 people compared to 10,000 people in the US. We are a small organisation and, therefore, we need to build partnerships to ensure 1.3 billion citizens get safe and nutritious food, and oversee operations of 4 million food businesses.

Farmer income is a problem across the world. It is not unique to India. The problem is aggravated here as a large proportion of the population depends on agriculture. A farmer will be willing to take greater risks if an industry is there to back him. This is where the processing industry’s role comes in.


Such a scenario will be better than, say, giving the farmer higher prices for anything he may produce.For instance, potatoes used to make chips are sold at Rs18, while those for household consumption are for Rs10 per kg. Here, too, a farmer’s production has to be aligned with demand.

The problem is higher yields will not always convert to higher income — for that to happen we have to create additional demand through exports. There you need consistency in government policies: sudden export bans or minimum export price restrictions cannot be implemented.


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