Oct 27, 2018
A move that will help Uber’s food delivery unit to compete aggressively against rivals like FoodPanda, Swiggy and Zomato, Uber Eats has formed a joint venture with Cafe Coffee Day (CCD) to launch India’s largest virtual restaurant network.
As part of the partnership, Uber Eats will provide CCD with data, analytics and insights around popular food and cuisines. The move will enable both entities to launch menu offerings based on evolving consumer trends for multiple delivery-only “virtual restaurants” (VR).
The first of such brands is expected to be launched in November in 10 CCD, cafes in Bengaluru and then expanded to over 1,700 outlets of CCD nationally.
Virtual restaurants are digital-only eateries that allow business owners to explore new culinary options and test them in a nimble manner across customers. The Idea is to create brands especially for Uber Eats, which would be different from cafe menu. We are just in the process of launching it.
CCD would launch its first brand by the first week of November and there would be multiple brands based on the needs, which come in. India is one of the fastest growing markets for Uber’s food delivery platform. Launched 18 months ago in India, the food delivery service is available in 37 Indian cities compared to 31 cities where it operates its ride business.
Jason Droege, Vice President of UberEverything at Uber Technologies, said that using experience and lessons learnt in the virtual restaurant space from our global operations, we hope to provide our Indian restaurant partners greater growth opportunities. Our customers too will enjoy ordering and eating their favourite everyday meals at the tap of a button.
Uber Eats has been working with a number of establishments globally for virtual restaurants. These include the likes of MIA Wings (VR brand for Venezia Pizza in Miami), Le Pita Bar (for La Fabrique Sucree in Quebec City), and Co5 (for Co Nam in San Francisco).