Oct 1, 2018
Image Source: Kath Eats
Almonds have been consumed over centuries in India because of the traditional knowledge and beliefs. Lately, companies are beginning to see consumers looking for healthy snacks and almonds are one of the options which are getting picked up.
That is why US is all set to tap the growing almond market in India and is employing several innovative methods such as promoting the nuts as a healthy snack, conducting health research, and focusing on festivals, wedding ceremonies, and the food processing industry to boost sales in the India.
The Almond Board of California (ABC) has stated that the direct almond shipments to India heaved to a record high in 2016-17 at 167 million pounds making it the second largest export destination behind Spain at 210 million pounds. The shipments grew by 68 per cent between 2011-12 and 2017-18.
ABC, a not-for-profit organization representing the growers and handlers of the California Almond Industry, is focusing on 500 million people in India perceived to be potential consumers of almonds based on development and urbanisation of the country.
According to ABC President and CEO Richard Waycott, to sustain that robust growth, the board is focusing on families, gifts during festivals such as Diwali and wedding ceremonies, and the food processing Industry.
Almonds continue to be a popular traditional gift particularly during the festival of Diwali and during the wedding season and The ABC is looking at utilising the opportunities to increase the frequency of consumption amongst people in India who eat almonds between several times a week to several times a month.
According to ABC Nutrition Research senior manager Swati Kalgoankar, a systematic review, published in the journal Nutrients, found that almond diet may significantly reduce the risk of cardiovascular disease among Indians, who are more prone to heart disorders than their European counterparts.
It now sees an opportunity to make almonds a year-long consumption product. US is the world’s largest almond producer and exporter, accounting for 80 per cent of the global supply and India is among its top export destinations.