Nestle India has collaborated with ecommerce major Amazon India to exclusively sell newly launched Nutri-Licious range of Maggi noodle. A move aimed at getting quick traction for the product before it hits brick and mortar stores later this year. The product will be launched on Amazon.in and will be available in three variants. As special launch offer, Amazon Prime members will get a 33 per cent discount on the new range.
General Manager, Foods – Nestle India, Marteen Geraets, “Nutri-Licious range is a wholesome proposition targeted towards the breakfast occasions and made with healthier grains like atta and oats with the benefit of fibre & 15% RDA of protein. We are pleased to associate with Amazon.in to reach out to our consumers across India.”
VP-category management, Amazon India- Manish Tiwary said “Amazon.in today has become a destination for customers seeking diverse & quality selection across categories. We constantly strive to widen this selection by offering millions of products ranging from daily essentials to international gourmet treats. We are excited to associate with Nestle India to launch Maggi Nutri-Licious noodles.
Nestle had launched its product exclusively on e-commerce portal, a channel which it believes is important for the company’s growth in the country. In April this year, Nestle India had collaborated with Google and Paytm Mall to roll out new variants of Maggi noodles. Paytm Mall had created a special Maggi brand store to sell the Maggi Masalas of India box and later revealed that it had sold more than 150,000 Maggi Masalas of India packets